Digital Marketing Executive null

Job Description

We are looking for a Potential Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Linkedin, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve the user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills Required

• Should be highly up-to-date with advances in technology and social media
• Must know about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovation in the digital world
• Should be comfortable writing and communicating effectively about technology.
• Must be able to think creatively about innovative marketing approaches.