Assistant Manager Sell null

Job Description:

Customer understanding

• Be the voice of the customer internally
• Understand needs - even those that the customers themselves may not realize
• Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
• Pricing
• Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting.
• Use discounting to drive portfolio mix and achieve strategic goals
• Get the latest updates about Life@Flipkart

Merchandising

• Develop and execute plans to showcase the right products
• Identify cross-selling and upselling opportunities
• Own the customer experience in the category - make navigation, discovery easier.
• Save the customer time
• Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

• Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
• Understand SEM, SEO, and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

• Create promotions to drive revenue, margins, etc.
• Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalog

• Own catalog content creation - lead catalog photoshoot & content creation, drive this via internal catalog & marketing teams
• Drive better conversions through catalog improvement & enhancement basis customer insights

Operations

• Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same
• Work with buying and sourcing teams to plan inventory & in warding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

Associations and collaborations:

The role requires close collaboration with the following teams:

• Category
• Central Marketing
• Business Finance
• Analytics
• Inventory
• After sales