About this job role
Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission-critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
We’re looking for a Marketing Specialist to be a part of our Experiential Marketing team. This team is responsible for the strategy, logistics, and execution of virtual sessions for Gartner prospects. These virtual programs have become pivotal to the organization during this period of disruption as virtual experiences are what now unite professionals. Our virtual sessions target prospects across the marketing funnel to convert those prospects to clients. The ideal candidate has a process and detail-oriented skills, is highly collaborative, works well independently, is agile, can work in a fast-paced environment, is comfortable analyzing data, and has a passion for optimizing experiences. This role will report to the Marketing Program Manager who is responsible for the operations and optimization of virtual programs.
What You Will Do
- Join Gartner’s leading analysts and advisors to host public live virtual sessions that showcase their research and insights to thousands of professionals
- Execute and host live virtual sessions, including reading from a script, introducing the presenter, providing audience instructions, covering promotional announcements, and operating the 3rd party webinar platform
- Arrange new content on our webinar platform and gartner.com
- Collaborate with Marking Program Manager to analyze program data and identify program benchmarks and bright spots
- Collaborate with Marketing Program Manager to find areas of optimization within program operations and/or promotional channels including email and social media
- Collaborate with Marketing Program manager to identify innovations and propose pilot opportunities
- Provide presenter access details for scheduled sessions, ensuring the success of our events through detail accuracy and collaboration via our tracker
- Collect PowerPoint presentations from presenters and provide them with final versions
- Request, add, and edit standard virtual event instructional and promotional slides for presentations
- Edit scripts to align with virtual event details and promotions
- Upload presentations and promotional slides to virtual sessions platform
- Communicate with our sales teams and prospective clients on their inquiries and requests
- Manage promotional email requests and become a liaison to partners in Digital Marketing
- Provide key metrics and analysis based upon our event data for individual sessions
- Update registration reports on a daily basis and sends weekly notifications to stakeholders
- Manage preparatory sessions for our sessions with team members and internal/external presenters
What You Will Need
- Bachelor’s degree in marketing, business, or related field preferred
- Experience with virtual platform content preferred
- 2-3 years of marketing, operations, and/or related experience
- Experienced user of Excel and PowerPoint
- Familiar with Google Drive
- Effective oral and written communication skills
- High level of accuracy and proven attention to detail with excellent organizational skills
The Ideal Candidate Will Be
- Project Manager mindset who can juggle multiple, competing priorities simultaneously
- Process-oriented individual that looks to maximize efficiencies in new or existing procedures
- Someone who is both independent in handling their responsibilities yet willing and able to collaborate with others
- Analytical mindset that can delve deep into metrics and data to find the narrative behind the numbers
- Someone who likes an engaging and swift atmosphere that is deadline-dependent and always on the move