2022 Marketing Services Manager null

Responsibilities

• Ensure communication quality & consistency across channels/media are maintained Closely work with channel owners to ensure error-free and timely deployment of communication
• Brand Management Execute interventions to strengthen or create a brand attribute
• Create & execute acts to manifest brand purpose for products in the portfolio
• Develop content for brand marketing as per calendar for scoped opportunities In order to make data-driven brand decisions, keep updated on emerging trends through market visits, be part of the customer research process, research presentations, and knowledge of competition
• Product Marketing Do competition mapping, get an in-depth understanding of consumer buying journey to create a sharp communication brief
• Work towards creating product positioning that will differentiate the product in the consumer's minds
• Develop compelling communication as per arrived product positioning
• Evaluate & test communication with consumers to ensure comprehension, likeability, and intent
• Execute GTM- integrated 360-degree launch, track, analyze and publish results.

Requirements

• Working knowledge of Brand Management & Communication Development for digital & offline media
• Ability to identify & incorporate consumer insight from research to create communication
• Knowledge of the Competitive landscape & current trends in marketing
• Ability to create sharp communication brief based on consumer insights, product & market understanding
• Creative evaluation relevant to the medium (digital/social/film scripts & edits/print/direct marketing etc)
• Understanding of relevant production processes for communication output
• High on Interpersonal skills to deliver by working with cross-functional teams