Video Creator & Content Strategy Intern null

About HDFC Life

HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution, and abrdn plc, the leading provider of financial services in the United Kingdom.

Your role

Roles and responsibilities:

• Develop and execute a creative content strategy to enhance brand visibility and engagement on social media including scripting, filming, and basic editing
• Serve as the on-camera personality for the brand, representing our values and vision with authenticity and enthusiasm.
• Collaborate with the marketing team to conceptualize and script engaging video content that aligns with brand messaging and objectives.
• Produce high-quality video content, including filming, editing, and post-production, ensuring content is optimized for each platform.
• Stay informed about industry trends and best practices in content creation and social media to continuously innovate and improve the content strategy.
• Engage with the audience on social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor and analyze post-performance metrics to measure the effectiveness of content and make data-driven decisions to optimize strategy.
• Coordinate with cross-functional teams, including marketing, design, and business, to ensure brand consistency across all channels.
• Stay up-to-date with the latest trends and developments in social media, video production, and influencer marketing to identify new opportunities for brand growth and collaboration.
• Represent the brand at events, and other promotional opportunities as needed.
• Evolve a content strategy and guidelines and adapt them to new situations (e.g., bite-sized videos, vernacular content, etc.)

Training & development

Grow. Learn. Lead. Through in-class training, real-world work scenarios, and access to senior management and mentorship, your career is poised for success.

• Holistic learning opportunities and feedback.
• Cross-functional experience.
• Challenging assignments.
• Interaction with senior leaders and top management.
• Fast-track career growth.

Compensation & benefits

In addition to competitive salaries and industry-leading training, they offer benefits that recognize hard work, reward stellar performance, and provide work-life balance.

• Monthly Stipend: Rs. 25,000 to 30,000
• Flexible Work Environment
• Flexi-work
• Flexi-pay
• Flexi-time
• Sabbatical Policy
• Medical insurance
• Annual wellness check
• Maternity leave
• Paternity benefits

Career progression

At HDFC Life, the organization relies on its employees to drive growth while providing them with a conducive environment and opportunities for developing great careers. HDFC Life is committed to empowering its employees to continuously raise the bar at work, offering numerous opportunities for development and recognizing an innovative spirit.

Work-life balance

The organization ensures that employees achieve a harmonious work-life balance by implementing a flexible work environment, which encompasses various options such as flexi-work, flexi-pay, and flexi-time arrangements.

Company culture

HDFC Life fosters a diverse and inclusive culture, welcoming talent from all backgrounds and embracing the multitude of perspectives they bring. As an equal opportunity employer, HDFC Life actively hires and supports diverse talent, providing inclusive policies to ensure a fair and unbiased environment for everyone.

About you

What are they looking for?

Technical skill requirements

• Strong on-camera presence with excellent communication and presentation skills.
• Ability to develop creative and engaging concepts and scripts.
• Knowledge of social media platforms, including Instagram, Linkedin, YouTube, and their respective best practices.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Passion for storytelling and connecting with audiences through content.
• A bachelor's degree in film, media production, communications, marketing, or a related field is preferred.
• Adept with tools like Canva, Adobe Illustrator, and Photoshop (not a must-have, but good to have)

Attitude / behavioral requirements

• Self-starter attitude (not waiting for the next task from the manager)
• Bias for action (rade knowing when to toff perfection for timing; getting things done)
• Comfort with ambiguity (things will be clear at times and unclear at times; if you’re not ok with fog, don’t be a pilot)
• Out-of-the-box thinking, clarity in thought (great to have wacky ideas, but you should be clear of your wacky ideas)
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills to meet deadlines and manage multiple projects simultaneously.

Please Note:

• Duration: This is a 6-month internship position, with the possibility of extension based on performance and organizational needs
• Working Mode: Hybrid (3 days from office, 2 days from home)

Source

The following sources were used in researching this page:

• hdfclife.com/hdfc-careers/
• linkedin.com/company/hdfc-life/about/
• linkedin.com/company/hdfc-life/life/9ecd649e-96b4-41e2-bd28-f5bf63b07786/