Manager - Marketing (Social Media) null

Job Overview

We are looking for candidates who possess the ability to think both creatively and analytically. As a social media manager, you'll manage an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns. It will also include monitoring web traffic and metrics to identify best practices.

Responsibilities

• Identify trends and insights, and optimize spend and performance based on the insights
• Testing and evaluating new channels and trends.
• Conceptualize and deliver the strategy and plans for social media marketing across all key brand channels including Instagram, Twitter, Snapchat, Facebook, and YouTube.
• Support the marketing team by crafting social-first topical/occasion-led and innovative campaigns all year round. Also, build the social leg of all consumer marketing campaigns.
• Responsible for initiating & drive projects across the digital marketing team to drive new customer acquisition.
• Using analytical tools, monitor and evaluate the company's social media presence and performance
• Champion influencer marketing as a strong lever in the overall social marketing mix.
• Be responsible for the monthly social calendar by developing content that supports the entire business leading to brand love and social engagement.
• Collaborate with our data scientists to run experiments, set benchmarks, and report back on weekly performance to the Content team and other partners.
• Provide product feedback on third-party tools used for Paid Social.
• Grow awareness for Rush, and generate buzz to engage gamers on the platform
• Work cross-functionally to build, present, and carry out cross-channel initiatives.
• Keep up to date with new industry platforms and test and implement as needed.
• Manage communications with multiple partners both locally and globally.

Requirements

• Has a sharp understanding of social media and building social-first brands
• Creative thinker with an analytical, data-driven approach to executing ideas.
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution.
• Passionate about technology, games, NFT, web3.0
• You have prior experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
• Ability to effectively communicate and manage relationships with external vendors and partners.
• Natural trend tracker and keep up with all the major news and updates in the digital and consumer media space.
• Strong analytical skills & critical thinking. You look at the numbers, trends, and data, and come to new conclusions based on the findings.
• Creative, innovative, and constantly looking to push the boundaries to develop unique marketing campaigns.
• You have limitless inspiration, an obsession with social media, and a keen eye for detail.
• Knowledge of Google Suite, ad-tech tools, and social media platforms.
• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment and to evolve product strategy based on research, data, and industry trends.