2022 Marketing Specialist Internship null

Job Summary

The Marketing & Communications team at MathWorks India drives demand generation and awareness for MathWorks products and solutions in AI, Electrification, Autonomous driving, etc. The team works closely with other functions in the organization to reach customers and prospects in the commercial and education sectors.

Responsibilities

The intern will work with the Education Marketing and Sales team at MathWorks to help the team understand the India Technical Education market segment, personas.

• Conduct primary and secondary research to collect data on consumers, competitors, and the marketplace and consolidate information into actionable items, reports, and presentations.
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Understand different personas (amongst customers) and their motivation
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operations
• Interpret data, formulate reports, and make recommendations
• Work across internal team members to understand various roles
• Document and present the insights and proposed actions to the management team.

Minimum Qualifications

• Candidates must be pursuing an MBA.

Additional Qualifications

• Good communication and interpersonal skills
• Knowledge of MS office products
• Self-Starter
• Curiosity to learn