2022 Marketing Executive - Bangalore null

About this job role

Did you know that Meesho overtook Amazon as the most downloaded e-commerce app globally? Well, we played a big role in making it happen. And as our Marketing Executive, you will help us in taking Meesho’s popularity to the next level.

Our team holds end-to-end responsibility to maximize the rate of new user activation-per-install through mid-long term strategic and structural solutions. We engage with our users every day through on-app and off-app communications.

Within the new user activation team, you’ll closely work with the Associate Growth manager and the Senior Growth Associate. You will also work closely with the Engagement & Retention teams within User Growth along with Business Intelligence, Product team, Category and Category Marketing teams.

We focus on personal growth and fun at work just as much as we do on working hard, That is why we have regular 1-1s, fun team sessions, and timely rewards and recognitions.

About The Role

As the Marketing Executive in our team, you will play a huge role in driving growth in new user activation. You will handle on-app and off-app communications including but not limited to PNs, SMS and Whatsapp campaigns, and home page optimization through experimentation.

You will own the execution, tracking, and performance of these campaigns and experiments. You will also make sure the rate of new user activation keeps on increasing through continuous improvement in the campaigns.

What You Will Do

• Partner with category and product teams on a wide variety of marketing activity, planning, and execution
• Stay on top of relevant metrics to ensure constant improvement and quality checks for better results
• Create data-based recommendations for campaigns and real estate to optimize the shopping experience
• Timely track, analyze and report performance of various constructs/activities/campaigns keep abreast of industry best practices and innovations to improve relevant metrics within the app
• Liaise with various stakeholders within the organization to optimize for the platform

What You Will Need

• A graduate degree in any discipline
• 1 year+ of work experience in startups/consumer internet companies in growth/category marketing roles
• Experience with CRM tools
• Strong analytical abilities and proficiency in MS Excel and other analytical tools

About Meesho

Meesho is India’s fastest-growing e-commerce company. We started in 2015 with the idea of helping mom & pop stores to sell online. Today, 5% of Indian households shop with us on any given day. We’ve helped over 15 million individual entrepreneurs start online businesses with zero investment. We’re democratizing internet commerce by offering a 0% commission model for sellers on our platform — a first for India. We aim to become the e-commerce destination for Bharat.

We’re currently valued at $4.9 billion with marquee investors supporting our vision. Some of them include Sequoia Capital, Softbank, Fidelity, Proses Ventures, Facebook, and Elevation Capital. We were also featured in Y Combinator’s 2021 Top Companies List and were the only Indian startup to make it to Fast Company’s The World’s 50 Most Innovative Companies in 2020. We ranked 6th in Linkedin’s Top Startups List 2021. Our strongest asset is our people. We have gender-neutral and inclusive policies to promote our people-first culture. Please check out meesho. careers for our openings.