Business Development - Sales Development Representative null

About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with the company to build and maximize the value of their customer portfolios. They work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIREC TV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, they are still growing at a rate that outpaces the market, with a 2018 net revenue of $846million.

Your role

Job Description:
Besides having an insatiable hunger to learn and a strong drive to contribute towards the team’s goals, here’s what they expect from you in a day’s work:

Market Research & Opportunity Identification

• Identifying the right prospects based on industry verticals, funding rounds, open tenders/RFPs, and other triggers. (You should be good at using Google and working with information in the public domain)
• Tracking the movement of decision-makers through organizations. (Either through manual discipline and rigour Or fancy LinkedIn scraping programs in Python - they care for the results, not the means)
• Analyzing and mapping the competitors’ customer landscape. (Your cue to get creative)

Inside Sales & Prospecting

• Sourcing new sales opportunities through inbound lead follow-up and outbound efforts on LinkedIn, email, and call (If you’re shy about emailing or cold calling a prospect, this is NOT the role for you)
• Represent the face of Sokrati through the first customer touchpoint. Should be able to grasp Merkle Sokrati’s offerings (on-the-job learning) and elucidate the same to the prospects. (Be ready to explain what they do to an 8-year-old, AND be prepared to answer cross-questions from a client CMO)
• Understanding customer needs and requirements to qualify the leads for sales. (going beyond just quantitative targets and finding the right fit)
• Routing qualified opportunities to the sales lead for further development and closure. (having a team-player mentality and ability to get satisfaction to contribute to the larger team)

Miscellaneous

• Accumulate the latest trends and developments in the digital marketing industry through an inquisitive and self-motivated approach. (always be learning and investing in your knowledge)
• Nurturing the engaged leads through engaging and curated content relevant to the prospect's business needs and offerings. (ability to handle rejection and create human relationships instead of seeing every prospect as a row in your lead list)

Training, development & rotations

A robust platform for learning that ensures every employee has access to a training and development path that keeps skills sharp and current and makes employees highly market-relevant. Through Merkle University, you can enrol in instructor-led and on-demand courses, access a robust library of online resources, and share Merkle-specific content with ease. A targeted leadership development program comprised of a collection of assets thoughtfully selected and organized by leadership experts.

Benefits of the Program:

• Merkle Sokrati is a leader in Performance Marketing and gets a chance to learn from the leaders
• Designation post 12 months would be Sr. Associate Digital Marketing. 
• Conversion is the basis of performance                           
• Full-time certification - Learn on the job and be a Merkle-Sokrati certified Digital Marketeer

Salary & benefits

The annual salary for the role of the role at this company can range from INR 3.5 to INR 5.4 LPA(Source: Ambition Box). Merkle provides the following benefits.

• Medical
• Dental
• Vision
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)- Medical and dependent care, parking/transit
• Employee Assistance Program
• Company Paid Life and Disability Programs
• Voluntary Life Insurance programs for employees and dependents
• Legal Services
• Pet Insurance
• Discount Programs

Work-life balance

Work days are usually from Monday to Friday. Merkle provides a hybrid working option with flexible work timings.

Culture & vibe

Merkle employees are always up for a good time and will go the extra mile to make you feel welcome and included. They are committed to ensuring that you're trained and supported whilst working on exciting and challenging projects. They have created a collaborative and open culture across their offices in the EMEA region. They want Merkler to enjoy coming to work, so the company puts a lot of emphasis on ensuring that they have a happy and approachable environment.

About You

Here’s what they are looking for in this role:

Qualifications:
Eligibility (MUST HAVE) · B.E., B. Tech., B.Sc., B. Com., B. Pharm., BBA, etc.

• 0-2 years of relevant experience in B2B sales - pre-sales, market research, prospecting, and cold outreach through email, Linkedin, phone
• Hands-on proficiency with lead cycle management and executing outreach sequences. Ideally through a CRM or sales & marketing SaaS platforms like Salesforce, Pardot, Hubspot, Marketo, Zoho, etc.

(GOOD TO HAVE)

• Experience with organizing marketing events, webinars, reports releases, etc. For demand generation in a B2B organization
• The basic idea of the sales cycle in the enterprise and startup ecosystem – procurement process, agency contracts, decision-making processes
• A good understanding of digital marketing channels and the MarTech ecosystem – Google and Facebook Ads, SEO, YouTube algorithm, SMM, Google Analytics, AppsFlyer, Branch, CRM vs CDP, customer identity resolution, customer engagement, and retention

Additional Information:

• All your information will be kept confidential according to EEO guidelines. 

How to apply

To apply for this role, just click on the Apply on employer site button. It will navigate to the career section where the application can be submitted easily.