Social Media Analyst null

About MyGov

MyGov is the citizen engagement platform of the Government of India. It is an Independent Business Division under Digital India Corporation, a Section 8 company under the Ministry of Electronics & Information Technology.

Your role

Social Media Analyst responsibilities include researching conversations across social media platforms and analyzing trends. Ideal candidates should have proven skills in out of box thinking and have an eye for detail. Ultimately, you will be required to design campaigns around key public policy initiatives that can be used across MyGov platforms, with a special focus on those that would appeal to citizens, and will help drive citizen engagement.

Responsibilities:

• Measure the effectiveness of social media campaigns.
• Monitor the trends in social media and emerging trends/best practices and provide effective recommendations.
• Research conversations across social media platforms and analyze trends.
• Generate reports on social media tools on a regular basis

Training & development

MyGov is primarily created for Government departments and institutions to pursue their citizen engagement initiatives. Institutions can form or create interest groups based on various causes and initiatives taken in each sector of the government.

• Within each group, discussions on relevant and significant topics can be initiated. 
• Citizens can be involved in online and on-ground tasks through the platform such as writing research documents, concept notes, field reports, taking photographs/videos, compiling policy measures, etc. 
• Another facet of the platform is the Creative Corner and Open Forum which allows institutions and bodies to organize contests for creative inputs on upcoming initiatives or open up discussions on specific themes/issues of national importance.

Benefits

The benefits include:

• Work From Home
• Job Training
• Education Assistance
• Soft Skill Training

Career progression

The potential outcomes in the organization are,

• Understand the viewpoints of citizens and gather feedback
• Get people's ideas and their contributions through the tasks
• Identify talent and expertise that can be garnered towards the success of projects with people's participation
• Implement best ideas and achieve the goal of Good Governance
• Last but not least, MyGov helps government bodies identify talent and expertise that can be garnered towards the success of projects to strengthen governance with people’s participation.

Work-life balance

At MyGov, you are part of a team that works together to create one goal. You create new friendships, and a lot of those are like family. Work-life balance is good with a good working environment.

Culture & vibe

The environment at MyGov projects is much more productive and it's a fun place to work and learn new things daily. The new projects help in individual development and professional growth. It has a good inclusive work environment with a good diversity and inclusion culture.

About you

Requirements:

• Min. Graduate and should be fluent in working on MS Office and social media platforms
• 0-3 years of experience and should be comfortable to work in shifts
• Should have exposure to social media tools.
• Excellent multi-tasking, time management, and communication skills.
• Working knowledge of Facebook, LinkedIn, Twitter, Instagram, and other social media platforms and best practices.
• Understanding of public policy issues.
• Good understanding of SEO principles.

How to apply

To apply for this role, simply click on the "Apply on employer site" button below, which navigates to the career page where the application can be submitted.

Sources

The following sources were used in researching this page:

• mygov.in
• lenskart.com