All about product led growth

 

In today’s product-led growth day and age, the product is the primary driver of acquisition, conversion, engagement, and retention. And with product-led growth comes a ton of questions on:

1. What is product-led growth?
2. Why should growth/product owners care about it?
3. What are some of the common myths around PLG?
4. How do you devise and implement a successful product-led growth strategy?

This video touches upon the above questions. The detailed answer to all of these is right here in our latest ebook on product-led growth for B2C mobile apps.