Job Description
The Nielsen Innovation Practice is a forward-thinking, rapidly growing, market research division of the Nielsen Company. That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources - without sacrificing the benefits of a smaller, leaner, close-knit company. We celebrate curiosity and creativity and encourage openness and collaboration.
Through a blend of innovative market research technologies (such as evolutionary algorithms and predictive analytics) and client consulting, we help major consumer products companies dramatically improve their outcomes at every stage of the innovation life-cycle. We identify breakthrough product ideas, messaging that inspires action, fresh package designs and optimal launch strategies.
As part of the global product leadership team, we are looking for someone to develop and enhance Nielsen bases business and client relationships, by supporting the creation and improvisation of solutions in the brand strategy space to enable us to meet the client research
needs more effectively in this space.
Responsibilities
Analytic Consulting
- Takes the lead in analysing and evaluating brand challenges and business issues and works to effectively support creative solutions and improvisations to address those.
- This also includes accurately executing solution parameters and accurately capturing impact and implications.
- Provide support in creating presentations for internal and external stakeholders with a sharp sense of visualisation and effective storytelling.
- Takes the lead on standard / simple analysis tasks
- Regular correspondence on simple project-related issues with the clients and internal stakeholders.
- Provides support for Managers in more complex situations
- Attends client meetings and presentations, provide appropriate support materials
- Identifies problems & helps the Manager create solutions
- Anticipate questions/issues and proactively retrieve necessary data
Commercial Leadership
- Participates in research proposal and design
- Gather information about Innovation practice services, attend training
- Reports and Presentations
- Accurately prepares topline documents with manager support (1 round of review)
- Write accurate report drafts incorporating standard sections and formats that address specific project issues and objectives
- Effectively revise drafts based on edits and comments from the manager
- Clear, concise writing, answering client business questions with proper grammar and spelling
Project Management
- Demonstrates ownership of studies and solution seeker mindset
- Effective, timely & accurate project flow management
- Collaborative work with commercial teams, DC analysts, product leadership and visualisation teams.
- Meet internal & external deadlines for all deliverables
Thought Leadership- Integration
- Knowledge of Core Innovation services
- Get familiar with all Nielsen assess
- Should be ready to do background research on theoretical areas as well as for analytic approaches as relevant to the work context
- Find information about relevant services
A Little Bit About You
With your critical and strategic thinking abilities, you can create opportunities to better our business. You approach challenges from new angles, discovering unique solutions that are efficient and effective. Intellectual curiosity and persistence to find answers to questions and the ability to autonomously manage simultaneous projects in a fast-paced business environment. Exceptional aptitude for data analysis. Ability to work cross-functionally. Strong analytical skills with an understanding of basic analytic techniques along with fundamental concepts on product and brand management.
Qualifications
- University degree in Marketing, Economics or related field a must, preferred
- Postgraduate or MBA
- 6 months to 1-year experience in Primary Quantitative Marketing Research
- Knowledge and exposure to more than one market (worked preferably in the international arena/ client-side/ agency side)
- Strong analytical mind and excellent numerical skills
- Very good knowledge of advanced analytics, methods, and tools with strong exposure to statistical techniques.
- Very good interpersonal skills
- Strong business acumen and financial knowledge
- Awareness of the clients' needs
- Ability to travel