Name of the Vertical: Atal Innovation Mission, NITI Aayog
Purpose of Assignment:
- Support the development of a “Social Media Strategy” for AIM
- Develop & execute medium-specific strategies for the promotion of AIM Programmes
- Use medium-specific analytics to tailor content for social media
- Develop and implement marketing and communications strategies and campaigns vis-à-vis various programs being carried out by AIM
- Coordination with Press Information Bureau
- Monitor Creative Agencies & work progress
- Manage and coordinate with social media agencies/vendors
- Work with programme and other stakeholders for planning & content creation
- Support in photo and video documentation for AIM events
Duration:
- Minimum 3 Yrs (as per NITI Policy) which is extendable depending upon the requirement of AIM.
Age Limit:
- The candidate should be below 40 years of age as of the date of advertisement.
Remuneration:
- Consolidated pay in the range of Rs.80,000 - 1,45,000/- per month (inclusive of all)
Tasks Related to Assignment & any other task incidental thereto:
- Define key indicators for each communications channel
- Create internal communications protocols and initiatives that will foster employee morale
- Oversee the creation of marketing and communications collateral to ensure its consistency with the organization's brand, including social media, website etc,
- Compose, edit and deliver internal newsletter on a monthly basis
- Arrange, manage and represent the organization at events and press conferences,
- Write and edit official Press Releases
- Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level
- Arrange interviews/podcasts/media meets etc for media visibility of Atal innovation mission Programmes
- Maintain strong public relations with media and other stakeholders
- Manage and update content across platforms (website, email) and social media channels on an ongoing basis and
- Support photo and video documentation for AIM events
Qualifications and Competencies:
Academic:
- Masters in Mass Communications or Masters in Journalism or Masters in Public Relations or Masters in Mass Multimedia & Communications
Work Experience:
- Minimum 3 years of professional work experience as a Communication Professional having an excellent track record of using tools and techniques to increase the visibility of the Organisation, experience in working on diverse and wide-ranging communication strategies through all forms of media, content creation and having proficiency in Microsoft Office Packages, Adobe Illustrator, InDesign, Canva, Photoshop.
- Good knowledge of design software like InDesign, Illustrator, GIF creation software would be preferable.
Note: Experience of internship/training will not be accounted for.