Responsibilities
This is a full-time paid position for passionate interns who are concerned for social causes and want a career boost in the marketing and designing sector.
The responsibilities of the Internship will include:
Business Development & Marketing Interns
A collaborative approach where Interns from Business Development & Marketing B school will be working in coordination with Interns from Design schools for Product Development, marketing, and branding of different handicraft products.
- Merchandising ecosystem involves buying houses and fashion houses.
- The Intern will be engaged in the marketing medium, creating different networking and collaboration through online and offline forums.
- Preparation of short case studies on objects which will help guide web label and blog development and objects out of storage program.
- Preparing marketing collaterals such as drafting content and stories.
- Creating a Brand of the entire handicraft project in one Name “Hastshilpa Kala- Bharat Ka EK Naya Ubharta Yug Fellowship”, etc., with logo and colour standardization for all handicraft products as one.
- Identifying customer base.
Design and Product Development from Design School
A collaborative approach where interns from Design and Product Development from Design School will be engaged in Designing the handicraft products logo, creatives, stories, etc. Understand the target market and product consumers, and Design the handicraft product according to the requirement of the market.
- The Interns will work as a learning researchers, arts coordination, and subject matter skills relating to the field of cultural heritage.
- Aligning with the idea of creating products, Interns will study the need of the organization, considering the market need, trend, fashion, colours, and texture, the product will be designed and developed.
- The Interns will design the handicraft product according to the demand of the market and try to build a USP for the handicraft product.
Packaging from design schools of packaging
- The interns will develop a short script/narrative to help contextualize the objects and stories, these stories can be used for packaging.
- Aligning with the idea of creating products, Interns will study the need of the organization, considering the market need, trend, fashion, colours, and texture, the product will be designed and developed.
- The interns will design the label and packaging of the handicraft product.
- The interns will focus on packaging, material, labeling, standardizing, etc to have a uniform brand and structure of safe packaging and delivery.
Event organizers
- Interns will be engaged in organizing exhibitions at ONGC Foundation Office Delhi, a few workshops will be planned involving various buying houses, and National Level workshops on branding, marketing, and selling.
- Coordinating and managing the whole event.
- Students from the different institutes will be collaborating on handicraft project event organizing, Indian Institute of Event management, NAEMD institute, AAFT school of Events, etc.
- Interns will focus on the post-production process through networking and offline engagement at various events.
Qualifications
Educational qualification
Business development and marketing intern
- Pursuing MBA, M.E (Product development)
Design and Product Development intern
- Pursuing Master’s in Product Design, M.Des (Product Design)
- Masters in Fashion technology.
Packaging schools intern
- Master’s degree in Packaging technology,
- MBA and Masters in fashion technology.
Event organizers
- MBA,
- Master’s in Business, Communications, Public Relations, Marketing, or Event Management.
Desirable qualification
- Excellent writing and communication skills
- Basic knowledge of Microsoft office suite (Word, Excel, PowerPoint).
Personality traits
- Be passionate about the social change and promise towards sustainable future
- Be thoughtful, committed, respected, and inspirational leaders within their professional fields and their larger community
- Social Media Optimization
- Be available and flexible to participate in all program components on the program dates specified;
- Understanding and interpretation of Design.
- Have an eye for detail, and creativity.
Eligibility
- Pursuing a Master’s degree in the above-mentioned discipline
Vacancy
- 20 (Batch of 20 in summer and winter internship respectively. Reporting in Delhi, fieldwork required depending on the project locations)
- Business Development & Marketing from B school - 6
- Design and Product Development from Design School - 6
- Packaging from design schools of packaging Intern - 6
- Event organizers - 2.
Application Process
- Internship terms must be received by 12:00 pm EST on (10th May 2022). After initial review, selected applicants will be invited for an on-site interview.
- Shortlisted applicants will be scheduled for on-site interviews in the early 2nd or 3rd week of May.
- Notification will be made via email to all applicants once their application is complete.
- Notification of application status (i.e., interview) for only selected candidates will be made by email.
- Final decisions for the Internship will be made in June.