Growth Operations - Team Lead null

About us

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag, and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR, and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and the Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans, and BNPL, sourced by its financial partners.

Expectations/ requirements

• Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon.
• Own the monitoring and tracking of metrics useful for performance analyses of campaigns.
• Set up and run experiments on campaigns.
• Streamline operations for reduced errors and increased efficiency.
• Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior.

Superpowers/ skills that will help you succeed in this role

• Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.
• Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation.
• Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel.
• Previous experience in operations is preferred - not mandatory.