Brand Manager null

About Sun Pharma

Sun Pharmaceutical Industries Ltd. (Sun Pharma) is the fourth largest specialty generic pharmaceutical company in the world with global revenues of over US$ 4.5 billion. Supported by more than 40 manufacturing facilities, provide high-quality, affordable medicines, trusted by healthcare professionals and patients, in more than 100 countries across the globe.

Your role

As part of the role, your responsibilities include:

Develop Brand Strategies and Brand Plans:

• Ideation, development, and execution of marketing campaigns that include mass media, digital, outdoor & on-ground consumer activations, and retail visibility initiatives.
• Execution, Monitoring, and controlling all ATL & BTL initiatives for the assigned brand portfolio.
• Liaising with Creative & Media Partners: Responsible for the development of the brand and campaign-specific creative briefs to ensure relevant communication development.
• Responsible for the development of Media briefs and tracking media deliverables with agencies.
• Coordinating and follow-up with the agency for all other jobs related to a brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills, and carrying out an internal follow-up on payments.
• Sales Promotions: Planning and execution of Consumer Promotions. Continuously monitoring the effectiveness of the promotions. Analysis and Post Evaluation of such Schemes.

Tracking Competitor Strategy:

• Coordinating with Research agencies on the relevant communication strategy of various brands based on various consumer types of research across cities.
• Analyzing the competitor activity through field visits and secondary data sources
• Compilation of all brand and competitor-related information
• Competition analysis through consumer penetration data (HH Panel) and retail data (AC Nielsen Retail Audit)

Developing Competitive Strategies:

• Conceptualization and implementation of strategies to counter competition.

Responsible for the Effective use of budgeting Norms

• Allocation of budget for effective executing of marketing campaigns.
• Also, to keep a track of the same for proper utilization.

To learn more about the role and responsibilities click on the "Apply on employer site" button.

Training, development & rotations

They run training programs for leadership development that enhance managerial capabilities and leadership acumen. In FY21, they conducted a customized course for 50 high-performing leaders in their India operations. Additionally, monthly webinars are organized for leaders globally under the VITAMIN series. Some other key programs are:

• Management program
• First Time Manager program that covers key topics, such as communication, presentation, and time management skills
• The VITAMIN series focused on digital and analytics adoption in the pharma sector
• E-learning modules on managerial effectiveness

They also have numerous programs designed to upgrade the analytical, technical, and job function-specific skills of their employees.

Salary & benefits

The annual salary for this role can range from INR 4 to 5 LPA. (source: AmbitionBox) 

Sun Pharma provides the following benefits:

• Leave benefits
• Medical Insurance
• Group Accident Policy.
• Loan benefit
• Marriage gift
• Working hours and days – 9 hrs from Monday to Friday.

To learn in detail about their benefits click here

Career progression

At SunPharma you have the opportunity to work with inspirational, visionary leaders and great talent. The opportunity to effect significant business impact across therapies, geographies, and functions. It also has an exciting environment, that empowers and enables you to be your best. Their multi-dimensional work environment offers high growth opportunities through challenging roles with clear responsibilities, and the opportunity to work and learn through a variety of assignments. They provide full training, development, and career guidance programs, and empower every member of the team to excel.

Work-life balance

Sun Pharma offers you vacation & paid time off which gives you a reasonable work-life balance. Work days are usually in rotational shifts. They have strict work timings.

Culture & vibe

At Sun Pharma, they have found strength in their diversity, imbued by their culture of mutual respect, empathy, and adhering to the highest ethical standards. Their approach and culture are represented through Sunology: the Sun Pharma way of life. Humility, Integrity, Passion & Innovation together form Sunology – a combination of two words, Sun & Ideology. They encourage their employees to personify these ideologies, as they form the cornerstone of everything they create and value as an organization. 

How to apply

To apply for this role, just click on the "Apply on employer site" button below, which navigates to the career page where the application can be submitted directly.