Summary of the Role:
The Marketing Analyst will help drive critical business decisions by designing and building exceptional, intuitive, accurate data products in support of global marketing stakeholders’ use cases according to marketing analytics leadership’s vision and roadmap.
Job Description
- Independently own and manage assigned projects and meet deadlines, clearly communicating progress and barriers to managers and stakeholders.
- Collaborate with marketing stakeholders, marketing analytics peers, and leaders to anticipate and gather use case requirements, seek feedback, and test solutions.
- Build world-class data products such as validated, curated data sets via Alteryx ETL workflows, intuitive self-serve dashboards in Tableau, and/or operational statistical models using R/Python.
- Precisely follow established best practice standards to ensure consistency and scalability of data products.
- Maintain existing data products and troubleshoot issues or updates as notified.
- Actively identify and propose innovations in data practices that evolve capabilities, improve efficiency or standardization, and better support stakeholders.
- This role may be called upon to complete manual processes where automated solutions are not viable or expedient.
Skills, Experience, and Qualification
- Bachelor’s/Master’s degree in Data Analytics, Data Science, Management Information Systems, Finance, Econometrics, Statistics, or similar data-centric disciplines.
- 2+ years experience in analytics, database administration, dashboard building, or data science roles.
- Demonstrable technical skills in data ETL with tools such as SQL or Alteryx, in data visualization with tools such as Tableau or PowerBI, in a statistical model building with tools such as Python or R, and/or in robotic process automation (RPA) with tools such as UiPath.
- Excellent oral, written, and visual (PowerPoint slides) communication skills, especially in distilling information into digestible bites, telling stories with data, and translating technical concepts for non-technical audiences.
- Strong ability to organize, prioritize, and complete tasks with high attention to detail, even in the face of ambiguity and environmental barriers.
- Skilled in navigating complex organizations, systems, and processes and building collaborative relationships.
- Experience using marketing data sources such as CRM especially Salesforce, marketing automation platform especially Eloqua, web tracking especially Adobe Analytics is a plus.
- Knowledge of marketing or digital domains and of the professional services industry, especially legal, tax, and accounting is a plus.
- Curious, Adaptable, Innovative.