Become™ (formerly known as Frozen Iris) is a strategic brand design studio dedicated to assisting high-potential organizations in establishing their strongest market position, enabling them to outshine competitors in the eyes of their customers. During critical junctures such as growth, repositioning, or mergers, it collaborates closely with leadership teams to ensure that your brand effectively serves your business objectives. Operating at the intersection of strategy, design, business, and societal impact, it perceives design as more than just aesthetics—it's a deliberate manifestation of intent, embodying a proactive approach to shaping meaning and contributing to the world at large.