Analyst - Commerce null

Job Description

This individual will lead a commerce team responsible for the end to end management of commerce activities on various platforms. The individual needs to be well versed with the Ecommerce digital landscape, have the ability to interact with internal and external teams and understand the intricacies and unique attributes of conversion-focused media and performance marketing.

Responsibilities

• Develop key analyses for Conversion media and report out results to the broader organization
• Build and maintain a data repository for Commerce media performance
• Help in the creation of Perform Post Campaign Analysis for end-of-campaign provided by multiple vendors and retailers
• Monitor & analyze performance data across channels, tactics, partners & campaigns to ensure the budget is optimized to deliver the highest ROI
• Analyze the daily performance of the account to suggest optimizations that maximize incrementally
• Help in Collaboration with the planning/client servicing team to manage and coordinate audience tactics within marketing plans
• Perform deep-dives of audience campaign best practices for different products and strategies • Provide ongoing reporting and analysis to inform and support business and marketing decisions
• Understand key drivers and audiences for each business unit and their specific marketing potential
• Create documentation around new processes derived from audience testing results

Requirements

• 0-2+ years working within the Marketing/Advertising vertical
• Bachelor's degree with a preference in the area of Analytics, Computer Science, Data Science
• Team Management and in-depth interface knowledge PM INDIA PGD
• Deep understanding of conversion media fundamentals and performance marketing KPIs across digital and offline channels
• Expert in incremental sales lift analysis for display and search campaigns driving to digital retailer landing pages
• Familiarity with Business Intelligence and Data Visualizations tools such as Google Data Studio, Tableau, Looker or Datorama
• Experience with Paid Media/DSP Platforms
• Experience with Data sourcing Model
• Experience in working with multiple internal and external teams
• An In-depth understanding of E-commerce Vertical
• Enjoys working in an administrative and support role
• Understanding of Media Sales
• Intermediate to advanced Microsoft Excel skills
• Meticulous attention to detail
• Strong analytical and financial skills are desirable
• Proven problem-solving skills with a solution-focused mind
• Manage relationships across various levels of the business
• Thrive on change in a fast-paced environment