Brand Executive – Marketing Activation null

About Unilever India

Unilever is a leading global food ingredient company that manufactures, markets, and distributes a wide range of products including food, personal care products, beverages, cleaning agents, water purifiers, and other consumer products.

Your role

The Marketing activations team handles all direct contact marketing programs in Rural as well as Urban. The team also handles static media deployment in Rural (wall Paintings, dealer boards etc.) Apart from this, the team is the centre of excellence for developing models to reach rural and urban consumers for market development.

The candidate sought for this role will report to the Marketing activations manager and will be part of a team who will handle all the above-mentioned projects.

The primary roles and responsibilities will be:

Planning for activities

Identifying Geographies:

• The candidate needs to use different data to identify opportunities and plan rural/urban programs across brands.
• Brand Understanding: The candidate needs to understand the Brand Brief and work with them to identify and co-create the spiel/ demo for the activation.
• Identifying Models of Operation: the candidate needs to understand and adapt the current models of operation to brand activities or develop new models as per the requirement of brands.

Costing:

• The candidate needs to liaison with the company finance department and the agencies which will implement the plans on the ground and close the costs for the activity bearing in mind the budgets in hand.

Setting up operations

Briefing agencies :

The candidate needs to coordinate with agencies to set up on-ground operations for the activity on hand. The candidate needs to brief the agencies and lay clear-cut expectations on job deliveries

Internal Processes: The candidate needs to gain familiarity with all the internal processes (raising purchase orders, clearing costs etc.) to set up all operations

Monitoring the activity:

• The candidate needs to work with different agencies to ensure that the activity is landed promptly.
• The candidate needs to monitor the progress of the activity and ensure that required deliverables are on track
• The candidate needs to actively resolve any issues which hamper the smooth running of the activities.
• To summarize, the candidate will be the custodian of the projects he/she will be handling and will need to see the projects through right from their ideation, to implementation.

Click the "Apply on employer site"  button to know more about roles and responsibilities.

Training, development & rotations

They make use of new styles of training, such as the ‘train the trainer’ approach.

Their Casale factory in Italy has introduced this: training is carried out by the operators themselves, who have already received training, and then share their knowledge with their colleagues.

As they live and breathe factory processes, employees can offer instant support in understanding questions and suggestions, which is proving particularly useful in building knowledge of new digital apps and digital factory operating systems.

Salary & benefits

The annual salary for this role ranges from INR 4.0 to 5.0 Lakhs (Source: AmbitionBox). Listed below are some benefits:

• Medical coverage
• Life Insurance
• Employee stock purchase plan (ESPP)
• Employee share ownership plan (ESOP)
• Employee assistance program (EAP)
• Free Education
• Retirement Plan

Career progression

Unilever offers employees the opportunity to progress in their careers with many opportunities for development within the organization. Some of these include being an Account manager and Logistics manager. There are also many different departments and functions to choose from. This offers you the chance to pursue your passion and develop your skills.

Work-life balance

They have flexible work timings. Work days are usually from Monday to Friday with flexible work timings. 

Culture & vibe

Unilever is a future, every day, for its diverse employees, global consumers, partners, and communities. It believes organizations committed to equity, inclusion, and diversity to drive their business results and create a better diverse workforce allows to match growth ambitions and drive inclusion across the business. It is committed to building a healthy and diverse, equal, and inclusive culture, where everyone can bring their whole self to work.

About you

To be an attractive candidate you must have,

Skills and Qualification:

• Proficient in stakeholder management
• Proficient in Excel,
• Powerpoint Proficient in logical reasoning
• Proficient in Communication Skills

How to apply

To apply for this role, click on the "Apply on employer site" button below, which navigates to the career page where the application can be submitted directly.